1% FOR THE PLANET is a non-profit that supports an alliance of businesses committed to donating 1% of their annual sales to non-profits working to preserve the environment. Together with Core Industries, we
re-launched their website with an entirely new look and a brave new voice. Functional tools were also added for the organization itself, as well as members and
non-profits.

In 2008 we created hothotsanta.com, a holiday campaign composed of an email, viral video and microsite. In less than a month, we wrote, shot and edited the video, and built the email and microsite. The month long campaign garnered over 25,000 views online and became the most viewed page on the 1% website with over 17,000 pageviews. The email had an open rate of 33% (twice the industry average) and a click-through rate of 20% (close to ten times the average). It was picked up by Treehugger.com, Live Earth and numerous eco-blogs.