GROUNDSWELL WAS FOUNDED, IN PART, OUT OF OUR FRUSTRATION WITH THE AD INDUSTRY. We oppose the practice of chasing accounts without first considering the impact those businesses might have on the world at large. As shapers of consumer behavior, it’s our responsibility to be more critical of the brands we choose to promote and to first and foremost consider their contribution to the greater good—not just to our own bottom line.

 

Doing business with brands whose values we share makes getting up and going to work that much more rewarding. And, to be honest, it helps us sleep better, too.